Marcella FRANCHI joined Haffner Energy in 2021 as the Head of Communications and Marketing, becoming a key player in the success of Haffner Energy’s IPO in February 2022. She was appointed SVP North America in May 2023 as the Company’s international focus expanded across the Atlantic by the newfound US urgency of finding viable solutions for the energy transition. After the creation of the US entity Haffner Energy, Inc. in May 2024 safely set up the company’s trajectory in North America, Marcella Franchi transitioned to CMO – Head of SAF to oversee the Company’s growing market opportunities.
Marcella FRANCHI began her career in financial engineering at Warren & Selbert (now Accufy, Inc.) in London, where she worked for 17 years. She left to try her hand at entrepreneurship, successfully founding and running companies in real estate and rentals in the UK and Portugal.
Marcella FRANCHI has a London School of Economics graduate and earned a postgraduate qualification in Corporate Finance from the London Business School. She has lectured and consulted at universities in Hong Kong and in Lisbon. She sits on the board of the LBS Energy Club and acts as ambassador for Women in Green Hydrogen.